My book is your book.  You are my reader.  I wrote it for small business owners and employees; not publishers.  Ultimately, it’s the small business owner who needs marketing help and not an editor who thinks he knows my reader segment.  It gave me control of my content destiny.  This freedom benefits my readers, clients, and students.

After I read Seth’s post about the death of the publisher-centric century, I got excited.  He is so right.  Let me say it another way: he is Right On.  Book publishing as we know it is changing.  With my new book, I thought of going with a “traditional publisher,” but then researched the alternatives available in the self-publishing industry.  After weighing the pros and the cons, I went with Createspace (http://www.createspace.com), a division of Amazon and a leader in the self-publishing paradigm shift.

Seth Godin’s post on publishing:

http://sethgodin.typepad.com/seths_blog/2010/08/moving-on.html

In marketing, the consumer is the decision maker–not the product or the producer of that product.  It’s the perfect fit for the changes occurring in publishing.

If only Gutenberg was alive and sitting at a computer.  Can you imagine him with a Kindle?  Can you imagine his thoughts…