Web sites often miss a critical customer magnet: keywords and phrases.  When a potential customer searches in Google, there are five to ten words or phrases that connects their search to your site.

A search engine acts as a middle man between customers who want something and businesses that can provide it.

Keywords and phrases are the descriptive words you want your Web site to be found with on search engines.  Simply put: your customers may not find you if you don’t include the right words in your HTML page titles, keyword meta tags, and your page content.  Make sure your customers are not looking for a search needle in a Google haystack.

For example, “marketing tips, marketing, marketing consultant, and Stuart Atkins,” are just a few of the keywords for my Web site.  The rest are highly classified.  Only Jack Bauer knows my remaining terms.

Without such words, it’s like playing “Hide and Seek” for a customer to find your business.  You may have a fantastic product or service, but what good is it if no one knows your business exists?  Even if your site is a design masterpiece, without the right keywords, potential customers may never find you.  They are gone for good.  They buy somewhere else.

Don’t become invisible.

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