Recently in Las Vegas, Donald Trump used multiple f-bombs to critique current political leaders on international foreign policy strategies. The word, “stupid,” was also used. Of course, Donald Trump is direct, simple, and gets to the point- a strategy that is often lacking in most politician’s marketing communications strategies. Many find his direct approach appealing and fresh. Why dance with words then you can spell it out plain and simple?
Trump had my attention–for awhile. He lost my attention in the Vegas speech. The word, “stupid” may be an appropriate fit for some current strategies with both Democrats and Republicans. However, using the f-bomb in public is cause for concern.
Here is why: public speech is indicative of private thought. Public speech starts with private logic. If one cannot control public speech, then it makes me wonder if private logic and thought can be controlled. Presidential decisions are often made in private contemplation after hearing multiple views. The choice of words used in public shows tact, restraint, and a wise PR and marketing communication strategy. Thus, why the f-bombs? Are those necessary? Does that display a depth of thought? Substance over dramatic and linguistic license is best.
Any advertising or solid integrated brand promotion strategy holds to a consistent theme communicated over time. Furthermore, from a public relations standpoint, f-bombs show a lack of judgement. Many movie scripts filled with f-bombs lack depth. It gets to the point where the f-bombs act a “script fillers.” Come on, script writer, give me some depth of thought! The same applies to marketing and politics. Communicate your message with simplicity, consistency, intelligence, and wisdom. The brand message must be integrated and consistent. There is not much room for drama.
Your private process impacts your public message. So, whether you are Donal Trump or just you, choose your words wisely. In both marketing and politics–words matter…
Your words and thoughts?
Stuart Atkins
