Google is both a noun and a verb. The name equals information and answers. If you need information, just Google it. It’s that simple.
Google’s mission statement is also a great example for small businesses to follow when drafting their own mission statement. Below is Google’s mission statement:
“To organize the world’s information and make it universally accessible and useful.”
This mission is stated simply, clearly, directly, and in an action-oriented fashion. There is no confusion. You understand exactly what Google does and is.
Google also has a great philosophy statement. It’s what they think about what they do. Below is the Google Philosophy:
“Never settle for the best.
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the Web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There is always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.”*
I could write a book on each of the above 10 points. They are the core of the information/search age of marketing. For both billion dollar and small business companies, Google’s philosophy and approach applies. If you grab just a few of the above points, your business model will improve, and thus your execution. Ponder the above and apply.
Think like Google and learn. You won’t be sorry…
Your comments are welcome.
* The Economist: Business Miscellany (London: Profile Books Ltd, 2005), pp. 32-33, as cited in Phillip Kotler’s Marketing Managment, 14th Edition 2012, p. 38.
