Aslan The Lion

I’m a big C.S. Lewis fan.  His use of metaphor is brilliant, simple, and captivating.  Narnia and the lion Aslan being two prime examples.  You know, “Always Winter but never Christmas,” as Lewis said in the Chronicles of Narnia.  So to usher in 2012 how about a quote from Lewis that applies to all things both marketing and eternal:

“Then Aslan turned to them and said: ‘…you are–as used to call it in the Shadowlands – dead. The term is over: the holidays have begun. The dream is ended: this is the morning…’ And for us this is the end of all the stories, and we can most truly say that they all lived happily ever after. But for them it was only the beginning of the real story. All their life in this world and all their adventures in Narnia had only been the cover and the title page: now at last they were beginning Chapter One of the Great Story which no one on earth has read: which goes on for ever: in which every chapter is better than the one before.”

2011 is over.  What’s your story for 2012?  Any thoughts on Chapter One for your business in 2012?

Of course, C.S. Lewis was and Oxford scholar, author, and apologist.  He was not a business man.  However, metaphor applies across the board if you’re creative and “connect the connections,” so to speak.  How about a story this year for your business that clients just cannot “put it down” as they read and listen.

Start telling…