Twelve Small Business Marketing Tips for 2013
During 2012, I consulted with over 100 small businesses. I see common challenges and themes they all face. Continue reading
Tag Archives: Small Business
7.8% Unemployment Equals 14.7% Unemployment
Bottom line: 7.8% unemployment actually equals 14.7% unemployment, or better said, underemployment. U-3 masks the full math of U-6. U-3 is going down, not because there are more jobs, but because record numbers of people are leaving the workforce… Continue reading
Ten Reasons Why I Use Constant Contact
Constant Contact has been my e-mail marketing service provider for the past four years. It’s one of the best marketing decisions I made when I started my small business marketing consulting company in 2008… Continue reading
Online Education: Harvard and MIT Join Forces
I’m an adjunct marketing Professor at the largest school of business in California, Cal State Fullerton’s Mihaylo College of Business and Economics. I’m also a small business marketing consultant. In sum, I bring my marketing and consulting experience to the Continue reading
Turning Cardboard Into Cash: Caine The Nine Year Old Duck Tape Marketing Guru
This kid gets it. He’s nine years old. Some entrepreneurs go all their lives without turning cardboard into cash. Caine blended the heart of a child, imagination, fun, cardboard, calculators, and simplicity into marketing and event magic. I love this Continue reading