Three Key Marketing Trends Shaping 2017

Marketing Trends: Blink, Share, Laugh, Forget

The new year brings new excitement, new innovation, new friendships and even new marketing trends. Looking back at 2016, it is safe to say that mobile marketing trends completely took over social media. Those navigating their social media platforms are exposed directly and indirectly to so much digital marketing without even knowing.

The Power of Live Mobility

It’s no surprise that the number of people who do their browsing on mobile devices passed desktop users a while ago, however; a lot of new and already-established companies have been focusing their efforts on making their websites more, “mobile-friendly.” At a minimum, this means having a mobile-optimized and responsive website with custom applications and campaigns that are specifically targeted towards mobile users.

Alongside the mobile marketing trend, video usage for the purposes of marketing took over and dominated 2016. Social media platforms such as Snapchat, Facebook, YouTube and even Vine partook in quite the advertising frenzy. Mark Zuckerberg from Facebook announced his launch for Facebook Live on April 16, 2016 describing the new Facebook feature as, “having a TV camera in your pocket.” Soon after, August 2, 2016 to be exact, Instagram launched its version of Live on its application. These features make it easier for businesses to promote new products or entice customers on services they offer. Firms are continuously finding ways in which they can promote their product in the simplest way possible. This is an ongoing trend which will stay true throughout the years. Now, what should we be looking forward to in 2017?

Short-lived Content

As mentioned earlier, businesses are always looking for ways to market their products in ways that the consumer can simply take in and digest without too much thought.  Short-lived content is that exactly. The popularity of Snapchat can be attributed to the fact that all of the content advertised on that platform is short-lived. After 24 hours from the initial post time, that advertisement is officially gone. This trend’s popularity is especially convincing as Gen Z individuals are fast thinkers and have the phrase, “Blink, share, laugh, forget” coined to their name. Short, relevant, content that gets its message across is what we’ll be seeing more of in 2017.

Social Media “Buy” Buttons

Advertising is great but what about the actual purchase? The transaction piece? Well, expect to see a lot more “buy” button options on social media. Slowly but surely we’re beginning to see an increase already on social media platforms that provide the capability for users to purchase products without needing to navigate outside to a separate e-commerce site.

Some of those who are currently sporting the new “buy” button trend are Facebook, Pinterest, Twitter, and YouTube. So far, these buttons haven’t been too successful only because of the lack of awareness. To the feature’s defense, no “buy” button function has been taken down as of yet meaning companies have faith in this new trend. With increased awareness, potential customers will feel more confident with the new feature and hopefully embrace the ease that will come along with it. Remember, it’s about making it as easy as possible for your potential customers to have their needs addressed as simply and quickly as possible and 2017 is expected to be headed in that direction precisely.

In the blink of an eye, the internet changes. It just changed. Watch for these trends and more as 2017 moves at the speed of life.

By Stuart Atkins


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