A Classic Definition of Marketing

Need A Great Definition of Marketing?

Dr. Phillip Kotler defines marketing below:

“1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” *

PPC

For tons of free, useful information on all things digital and traditional marketing, read my informative marketing blog.

Stuart Atkins

* Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 7th ed. (Upper Saddle River, NJ: Prentice Hall, 1991), 31.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Anti-Spam Quiz: