Avoiding Unethical Business Behavior — Some Tips:
- Don’t promise something you can’t deliver
- Ethical behavior starts at the top level of management…lead by example.
- Establish a written code of ethics that can be followed
Unethical behavior can tarnish a company’s image and reputation. If a company is unethical, they may have to spend additional money to increase their reputation to an acceptable level.
Note: The preceding post was written and researched by students in my Honors Marketing 351, Fall 2011 class, from the Mihaylo College of Business and Economics, Cal State Fullerton University, Fullerton California. Many thanks to their time, talent, and contributions to both their career and this marketing blog. Go Titans!