PPC Management

Lower Cost Per Leads and Higher ROI With Pay Per Click Advertising

PPC is the most effective advertising platform ever created. Pay Per Click advertising reaches targeted and relevant customers at the very moment of intent. Customers find you so you don’t have to “hunt” them. Cold calling is old school. Why force a cold lead when you can start with a warm, targeted PPC lead? High quality PPC management gets you high quality leads.

As digital marketing agencies grow in size, they often shift to a “cruise control” approach to manage clients. We don’t. Larger marketing agencies often use a buffet, fast food style approach. We don’t. Atkins Marketing Solutions is a digital marketing agency that applies a gourmet, custom, niche approach to PPC management.

You don’t need to hire a mall cop or security guard when special forces are available to manage your digital advertising.

Pay per click advertising

Few pay per click advertising agencies bring the full marketing context and wealth of marketing experience to their Google AdWords account management. We do. We apply our understanding of marketing, business models, and lead generation to your business. Our extensive product marketing and research experience also makes for better pay per click results.

Low cost per lead, high conversion rates, and persuasive ROI guides how we manage pay per click advertising.

What You Get With Our PPC Management:

  • Google AdWords & Bing account management by a digital marketing agency that focuses on results. Large agencies tend to be generic. We are custom, niche, and personal.
  • Custom landing pages creation and A/B testing. The best ads in the world will not convert without directing clicks to a great landing page. Custom pages leads to higher conversion rates.
  • Professional PPC account creation, management, and/or refurbishment.
  • Attentive and consistent bid management to help generate positive ROI on your ad spend.
  • Regular ad and keyword testing to increase click through rates and generate more warm leads.
  • In-depth account management tools designed to compliment the AdWords and Bing platforms. These tools increase conversions, account performance, and management efficiency.
  • Detailed monthly reports so you see lead attribution, call results, spend, and trends to better understand your business and its advertising results.

Additional PPC Management Benefits:

  • Proprietary call tracking technology so you know who, where, and why customers called.
  • Geo-targeted ads that run at the right days, times and locations.
  • Mobile optimized ads with strong placements so your company gets noticed.
  • Advanced keyword research to find buyers instead of tire-kicking customers.
  • Increased relevant website traffic.
  • Website landing page copy revisions to increase conversion rates.
  • Website usability analysis and revisions so visitors know what to do when they arrive on your website.
  • Attentive account management that produces calls, results, and more warm leads.

Attempting to run PPC by yourself, or using a cookie-cutter approach that lacks accountability and results often increases unnecessary ad spend. Effective, sales-generating AdWords PPC management is an art and a science. We often see AdWords accounts that are poorly designed with incorrect keywords, ineffective ad copy and poor efficiency design. That costs you money. Get the most for your ad money.

PPC management

Advertising has changed. If your business doesn’t change with it, neither will your sales. We manage Google AdWords accounts for all types of consumer, vertical, product, and service markets. We help retail, vertical market, high tech, or other business categories.

Contact Atkins Marketing Solutions for a custom needs analysis of your digital advertising PPC strategy.

Atkins Marketing Solutions’ Services Featured In A Leading PPC Blog