About Stuart Atkins

Stuart Atkins is a small business marketing consultant, author, speaker, and professor of marketing. After working in corporate marketing for over 20 years, Stuart founded Atkins Marketing Solutions, a marketing consulting company located in Orange County, California.

Intent Is The Key Digital Advertising Concept

Understanding Intent Is Critical If you don’t understand what intent means, you won’t be successful in digital advertising. It’s the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent you have nothing. No blinking Google search bar cursor. Nothing. No sales and no customer finding what they need. Intent is everything. Hence, understanding intent increases the chance the searcher ends up on your website landing page. Trying to get as much advertising exposure as possible is the quantity approach. Continue ReadingIntent Is The Key Digital Advertising Concept

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How Landing Pages Create More Sales

Two Types Of Website Landing Pages There’s two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then has options on that page to explore your business on the rest of your other regular website pages. A landing page is different. It’s designed to do one thing: give the visitor one or two focused choices so they can take action. It is a targeted page Continue ReadingHow Landing Pages Create More Sales

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Three Common Marketing Mistakes Businesses Make

I’ve been doing marketing long enough to see common marketing mistakes and their patterns. Or, the common steps businesses make or don’t make which gets them into marketing and sales quick sand. Marketing needs consistent attention to function well. Like a well-oiled machine or a honed athlete, to be at your strongest level you need practice and consistency. Marketing, like a muscle, need exercise to function at optimum levels. Below are the most common marketing mistakes businesses make. These represent common patterns I’ve seen over the years: Marketing Mistakes Number One: Little or No Marketing Budget This is a big Continue ReadingThree Common Marketing Mistakes Businesses Make

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Three Key Marketing Trends Shaping 2017

Marketing Trends: Blink, Share, Laugh, Forget The new year brings new excitement, new innovation, new friendships and even new marketing trends. Looking back at 2016, it is safe to say that mobile marketing trends completely took over social media. Those navigating their social media platforms are exposed directly and indirectly to so much digital marketing without even knowing. The Power of Live Mobility It’s no surprise that the number of people who do their browsing on mobile devices passed desktop users a while ago, however; a lot of new and already-established companies have been focusing their efforts on making their Continue ReadingThree Key Marketing Trends Shaping 2017

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Things That Marketing Might Miss

The best marketing notices what’s missing then addresses that need with a solution. In November 2016, I went on a bucket list one week hunting trip in South Eastern Montana, South Dakota, and Wyoming. What I saw and noticed, plus the people I met, will not soon be forgotten. From Mount Rushmore to Devils Tower to Deadwood South Dakota to the endless miles of ranch land that surrounded my stay. My base was in a hunting lodge in rural Alzada Montana, population 29. Yes, the size of a Southern California Starbucks for ten minutes. Small but strong. While everyone else Continue ReadingThings That Marketing Might Miss

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