About Stuart Atkins

Stuart Atkins is a small business marketing consultant, author, speaker, and professor of marketing. After working in corporate marketing for over 20 years, Stuart founded Atkins Marketing Solutions, a marketing consulting company located in Orange County, California.

Business Behavior Tips

Avoiding Unethical Business Behavior — Some Tips: Don’t promise something you can’t deliver Ethical behavior starts at the top level of management…lead by example. Establish a written code of ethics that can be followed Unethical behavior can tarnish a company’s image and reputation. If a company is unethical, they may have to spend additional money to increase their reputation to an acceptable level. Note: The preceding post was written and researched by students in my Honors Marketing 351, Fall 2011 class, from the Mihaylo College of Business and Economics, Cal State Fullerton University, Fullerton California.  Many thanks to their time, Continue ReadingBusiness Behavior Tips

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A Classic Definition of Marketing

Need A Great Definition of Marketing? Dr. Phillip Kotler defines marketing below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” * For tons of free, useful information on all things digital and traditional marketing, read my informative marketing blog. Stuart Atkins * Philip Kotler, Marketing Management: Analysis, Continue ReadingA Classic Definition of Marketing

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Intent Is The Key Digital Advertising Concept

Understanding Intent Is Critical If you don’t understand what intent means, you won’t be successful in digital advertising. It’s the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent you have nothing. No blinking Google search bar cursor. Nothing. No sales and no customer finding what they need. Intent is everything. Hence, understanding intent increases the chance the searcher ends up on your website landing page. Trying to get as much advertising exposure as possible is the quantity approach. Continue ReadingIntent Is The Key Digital Advertising Concept

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How Landing Pages Create More Sales

Two Types Of Website Landing Pages There’s two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then has options on that page to explore your business on the rest of your other regular website pages. A landing page is different. It’s designed to do one thing: give the visitor one or two focused choices so they can take action. It is a targeted page Continue ReadingHow Landing Pages Create More Sales

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