Intent Is The Key Digital Advertising Concept

Understanding Intent Is Critical If you don’t understand what intent means, you won’t be successful in digital advertising. It’s the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent you have nothing. No blinking Google search bar cursor. Nothing. No sales and no customer finding what they need. Intent is everything. Hence, understanding intent increases the chance the searcher ends up on your website landing page. Trying to get as much advertising exposure as possible is the quantity approach. Continue ReadingIntent Is The Key Digital Advertising Concept

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Using AdWord’s Expanded Text Ads

Expanded Text Ads Expand Your Reach Did you know Google introduced a new ETA for businesses? And I don’t mean when you’ll arrive. I mean how you’ll arrive at your customer’s fingertips and it’s called expanded text ads. Google AdWords now offers Expanded Text Ads, allowing for 50% more text content in ads. This brings a big change in the way your clients find you on search and how you can connect with them. I designed and wrote the ad below for a client. It’s an expanded text ad. Their AdWords account got them over 75 new call leads last Continue ReadingUsing AdWord’s Expanded Text Ads

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Why Digital Advertising Works

Digital Advertising Works Over Time Effective digital advertising and marketing works – too well! As a result, my business is expanding and I’m still adjusting to the growing pains. Take it from me, digital marketing results in growth. More and more, I’m seeing that patience is a mathematical equation as much as a virtue. Effective digital marketing results requires the following equation: Time + Data + Patience. It takes time to get actionable data, yet once you get the data it takes patience to act effectively. If you’re like me, you’re a bit impatient. I like to act. Let’s move Continue ReadingWhy Digital Advertising Works

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Google Sidebar Ads Are Gone

Google Sidebar Ads Move Up & Down The placement of Google sidebar ads just changed for desktop PC searches. Text ads are gone for the right-hand sidebar in a desktop search page. February 19, 2016 was the official confirmed date. The top of the fold is gold. Four gold bars to be exact. Only four ads are allowed on the top of the page and none on the side bar, except for product ads. The five or six paid ads that used to display on the right rail of the search engine results page are now gone. Google hinted over Continue ReadingGoogle Sidebar Ads Are Gone

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Digital Advertising Is A Planned Marathon

Digital Advertising Doesn’t Lie Digital advertising is a plan not a panicked reaction. Unfortunately, companies sometimes advertise out of desperation rather than decisiveness. Sales are down. Let’s throw up some ads to increase sales. We need a rescue, is the thought. In the former world of traditional advertising brand awareness blasting was king. Volume ruled. Send out massive amounts of mailers and spend tons of money on TV ads and radio. Who cares about measuring ROI or CPA (cost per acquisition). Just “get the word out” and hope for the best. Spend, wait, and hope. Spray and pray for results. Continue ReadingDigital Advertising Is A Planned Marathon

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