Demographics tells you who buys your product; psychographics tells you why they buy your product… Continue ReadingSmall Business and Psychographic Marketing?
Few “brands” define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering Continue ReadingStarbucks: The Metaphor of Brand Meaning
How often do we over think the real issues or questions? More than we would like to admit. Less is more and simple is profound. In developing your marketing plan Continue ReadingBig Questions in Marketing and Consumer Behavior