SpongeBob Square Pants and Branding

McDonald’s and it’s golden arches have stood out among the sea of fast food entities and has much success over the years in marketing towards children. My new book on internet marketing is now available from Amazon worldwide in both paperback and Kindle editions. Click below for more info and to order now: Another prime example of a brand with successful marketing and branding tactics directed at children is SpongeBob SquarePants.  SpongeBob, created by American marine biologist, Stephen McDannell Hillenburg,  celebrated his 10th birthday in 2009.  This is a milestone that very few characters on television have a chance to Continue ReadingSpongeBob Square Pants and Branding

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Marketing Air: The MacBook Air

I’m a PC guy that’s gone over to the Dark Side.  I bought a MacBook Air.  It’s a big change for me so here’s some marketing thoughts on all things PC and Mac. I know and understand laptops.  A large portion of my corporate career consisted of working for the worlds largest manufacturer of laptop computers: Toshiba.  In many respects, Toshiba defined and refined the laptop/notebook product category.  Many of the current laptops, including the MacBook Air, find much of their conceptual DNA from Toshiba’s design influence.  Most current, innovative laptops are nothing new in their basic design structure.  Sure, Continue ReadingMarketing Air: The MacBook Air

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Caine’s Arcade & Duck Tape Marketing

Some entrepreneurs go all their lives without turning cardboard into cash. Caine’s archade blended the heart of a child, imagination, fun, cardboard, calculators, and simplicity into marketing and event magic… Continue ReadingCaine’s Arcade & Duck Tape Marketing

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