Millennials Like And Use Email

Email Matters To Millennials Millennials, also called Generation Y, love email. This market segment ranges from those 18 to 34 years of age. When they were born, mom handed them a smartphone and a PC. The rest is history. Digital history. And, there are close to 20 million millennials in the US–a demographic and psychographic worth courting and understanding. By 2017, they will represent $200 billion in annual buying power. Contrary to some assumptions, this generation does not see email as old fashioned. If fact, email is often their most preferred digital information tool. Don’t forget, email was the first Continue ReadingMillennials Like And Use Email

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Marketing Success Matters

It’s been said that a brand is a promise.  Yes, a brand is a promise and a whole lot more.  It takes time to build a brand.  It’s a gradual promise and a process over time plus tons of effort.  In short, it takes blood, sweat, and tears as the video below says.  And remember, a brand is not a logo, a business card, a press release, or a website.  All those marketing tools are important, but it takes the promise of serving your customers and then providing the products and the supportive solutions they need. Constant Contact gets it Continue ReadingMarketing Success Matters

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10 Reasons Why I Use Constant Contact

Constant Contact has been my e-mail marketing service provider for the past four years. It’s one of the best marketing decisions I made when I started my small business marketing consulting company in 2008… Continue Reading10 Reasons Why I Use Constant Contact

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Email Marketing, Social Media, & Mobile On Equal Ground

I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground

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How to Successfully Use Email Marketing

When used appropriately, email marketing can be a highly effective form of communication. To be effective, email marketing should be an extension of your company and contain valuable information. Your business must take key steps in email marketing to be successful… Continue ReadingHow to Successfully Use Email Marketing

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