Intent Is The Key Digital Advertising Concept

Understanding Intent Is Critical If you don’t understand what intent means, you won’t be successful in digital advertising. It’s the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent you have nothing. No blinking Google search bar cursor. Nothing. No sales and no customer finding what they need. Intent is everything. Hence, understanding intent increases the chance the searcher ends up on your website landing page. Trying to get as much advertising exposure as possible is the quantity approach. Continue ReadingIntent Is The Key Digital Advertising Concept

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How Landing Pages Create More Sales

Two Types Of Website Landing Pages There’s two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then has options on that page to explore your business on the rest of your other regular website pages. A landing page is different. It’s designed to do one thing: give the visitor one or two focused choices so they can take action. It is a targeted page Continue ReadingHow Landing Pages Create More Sales

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Three Key Marketing Trends Shaping 2017

Marketing Trends: Blink, Share, Laugh, Forget The new year brings new excitement, new innovation, new friendships and even new marketing trends. Looking back at 2016, it is safe to say that mobile marketing trends completely took over social media. Those navigating their social media platforms are exposed directly and indirectly to so much digital marketing without even knowing. The Power of Live Mobility It’s no surprise that the number of people who do their browsing on mobile devices passed desktop users a while ago, however; a lot of new and already-established companies have been focusing their efforts on making their Continue ReadingThree Key Marketing Trends Shaping 2017

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What To Do If Google Adwords Suspends Your Website

If you’re using Google Adwords to direct targeted, relevant, and specific traffic to your website it’s possible your website could get a Google slap on the wrist, or what’s called a site suspension. Google Adwords is raising the advertising bar. Google’s looking for better websites. Quality blended with policy is becoming more important. Not only does your website need to be mobile-friendy to rank better, it also needs to be policy-friendly and thus ad-friendly. In short, some sites violate Google’s best practice policies for quality content and advertising and some don’t. If your site does not meet policy standards, Google Continue ReadingWhat To Do If Google Adwords Suspends Your Website

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Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane

Innovation drives the best business models. Innovation drives the best marketing. If you can innovate you naturally differentiate. If you differentiate you create your own unique, niche markets. Customers chase you so you don’t have to chase them. Facebook, Apple, Google, and Tesla are all on this bandwagon. Yet, the word bandwagon does not do this justice. Perhaps paradigm shift or wave is better. It’s a game changer they’ve created. Facebook has a big and bold mission, as they called it: to connect the world with a solar powered airplane. Yes, you heard me right. Facebook is building a solar Continue ReadingInnovation Rocks: Facebook Builds A Solar Powered Internet Airplane

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