Marketing Research: What is Primary Source Research?

Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and not hearsay. You get it, learn it, collect it, record it, code it, and apply it. Primary is gold. It’s the best and most valuable data you can find. The more you get, the better your decisions will be and the greater the chances your small business will succeed. Have any examples? By Stuart Atkins

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Is a Google Search All the Marketing Research You Need?

Doing a Google search is NOT marketing research!  A Google search can often be a good starting point, but it’s limited with regard to the depth of information you may need to make good decisions. Google can sometimes find valuable secondary sources, but beware.  If all you do is Google and expect to find revenue-generating research, you are traveling only on surface roads.  You may not find your road to ROI.  In short, you may not get to your destination. Solid marketing research goes much deeper than a search engine.  You have to do some thinking, legwork, and primary source Continue ReadingIs a Google Search All the Marketing Research You Need?

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