A Google search is not market research. However, this is not to say that search engines such as Google, Yahoo, BING, and Ask are not valuable… Continue ReadingIs a Google Search Market Research?
Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and Continue ReadingMarketing Research: What is Primary Source Research?
Doing a Google search is NOT marketing research! A Google search can often be a good starting point, but it’s limited with regard to the depth of information you may Continue ReadingIs a Google Search All the Marketing Research You Need?