Business Behavior Tips

Avoiding Unethical Business Behavior — Some Tips: Don’t promise something you can’t deliver Ethical behavior starts at the top level of management…lead by example. Establish a written code of ethics that can be followed Unethical behavior can tarnish a company’s image and reputation. If a company is unethical, they may have to spend additional money to increase their reputation to an acceptable level. Note: The preceding post was written and researched by students in my Honors Marketing 351, Fall 2011 class, from the Mihaylo College of Business and Economics, Cal State Fullerton University, Fullerton California.  Many thanks to their time, Continue ReadingBusiness Behavior Tips

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A Classic Definition of Marketing

Need A Great Definition of Marketing? Dr. Phillip Kotler defines marketing below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” * For tons of free, useful information on all things digital and traditional marketing, read my informative marketing blog. Stuart Atkins * Philip Kotler, Marketing Management: Analysis, Continue ReadingA Classic Definition of Marketing

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Things That Marketing Might Miss

The best marketing notices what’s missing then addresses that need with a solution. In November 2016, I went on a bucket list one week hunting trip in South Eastern Montana, South Dakota, and Wyoming. What I saw and noticed, plus the people I met, will not soon be forgotten. From Mount Rushmore to Devils Tower to Deadwood South Dakota to the endless miles of ranch land that surrounded my stay. My base was in a hunting lodge in rural Alzada Montana, population 29. Yes, the size of a Southern California Starbucks for ten minutes. Small but strong. While everyone else Continue ReadingThings That Marketing Might Miss

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Become Gutenberg By Blogging

Click Publish To Become Gutenberg Think about it. I mean, really, think about this. In the second it took to click Publish, you became a Gutenberg. The power of the written word sent worldwide in a matter of seconds. With one click, you shared your expertise with the world. No physical press. No approval process. With one click, your ideas mattered to both your customers and the world. The knowledge of your one brain became the knowledge of many. Having a blog integrated into your website is worth every letter, paragraph, and post. Prior to the invention of the printing Continue ReadingBecome Gutenberg By Blogging

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