A Classic Definition of Marketing

Need A Great Definition of Marketing? Dr. Phillip Kotler defines marketing below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” * For tons of free, useful information on all things digital and traditional marketing, read my informative marketing blog. Stuart Atkins * Philip Kotler, Marketing Management: Analysis, Continue ReadingA Classic Definition of Marketing

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Things That Marketing Might Miss

The best marketing notices what’s missing then addresses that need with a solution. In November 2016, I went on a bucket list one week hunting trip in South Eastern Montana, South Dakota, and Wyoming. What I saw and noticed, plus the people I met, will not soon be forgotten. From Mount Rushmore to Devils Tower to Deadwood South Dakota to the endless miles of ranch land that surrounded my stay. My base was in a hunting lodge in rural Alzada Montana, population 29. Yes, the size of a Southern California Starbucks for ten minutes. Small but strong. While everyone else Continue ReadingThings That Marketing Might Miss

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Become Gutenberg By Blogging

Click Publish To Become Gutenberg Think about it. I mean, really, think about this. In the second it took to click Publish, you became a Gutenberg. The power of the written word sent worldwide in a matter of seconds. With one click, you shared your expertise with the world. No physical press. No approval process. With one click, your ideas mattered to both your customers and the world. The knowledge of your one brain became the knowledge of many. Having a blog integrated into your website is worth every letter, paragraph, and post. Prior to the invention of the printing Continue ReadingBecome Gutenberg By Blogging

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How To Sell More Of Anything

Effective Selling Is Not Selling Perfect pitch in music is rare. Perfect pitch in sales is rarer still. It’s “perfect pitch” versus “the perfect pitch.” The key to selling more is not selling. It’s something else. Recently I met with a potential consulting client. I left the meeting frustrated knowing I talked more than listened. I had to regroup and reevaluate. I was so busy pitching that I didn’t hear the tone of his business score and soul. We’re often told how to create the perfect elevator pitch. It’s that one sentence or thirty second pitch that summarizes exactly what Continue ReadingHow To Sell More Of Anything

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Marketing Strategy Questions

Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It’s never to return. And thus I ask: “How’d it go for your business?” Did your 2016 marketing strategy start off strong? Or, did it even start? Atkins Marketing Solution’s Q1 started strong. My objective was to grow longer-term marketing consulting sales and expand more aggressively into niche markets such as PPC advertising. In fact, my new AdWords clients must commit to a minimum six month contract. It used to be at least three months but I’ve learned that more data plus time helps ensure Continue ReadingMarketing Strategy Questions

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