The Apple Watch Defined

The Apple Watch.  It’s here.  What is it?  Is it a person? This is not a trick or a play on words.  Yes, the Apple Watch is a watch but in name and function only.  It goes way beyond the concept of time.  In fact, it redefines the concept of a watch.  And you could say “times are indeed changing.”  This is a paradigm shift that moves what we wear on our wrist and uploads it to our lives, lifestyles, minds, and hearts.  The internet used to be small enough in a smartphone.  Now the watch is like DNA: all Continue ReadingThe Apple Watch Defined

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iPhone 6 Marketing Thoughts

The iPhone 6 will be officially announced in two days: September 9, 2014.  I’m excited.  I want one.  I will buy one.  I think, but like all of us, we need the full story and specs.  And, since I used the heck out of the iPhone 4s over the past 2 years I’m ready for a change.  I skipped the iPhone 5 because it did not take innovation and differentiation to the level I wanted.  It was not a paradigm shift. I light of these thoughts on the iPhone 6 and its context, I have more thoughts: What surprises will Continue ReadingiPhone 6 Marketing Thoughts

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No Mobile Means No Marketing

The mobile frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you’re losing revenue. Without using mobile-friendly business marketing, you’re giving away sales to competitors that do. Here’s why: Smartphones now outnumber humans. Some countries now have more smartphone than desktop traffic. 91% of adults have their phone within reach 24/7. 75% of adults use their mobile device for shopping. 52% of adults use a smartphone while in store to help with a purchase decision. By 2015, 81% of US cell users will have smartphones. 271 Million adults in the US own Continue ReadingNo Mobile Means No Marketing

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Micro Moments of Life: Mobile Marketing

Next time you’re in public observe the mobile moments.  Or, as Google calls them, the “Micro Moments of life.”  For example, just visit your local shopping mall and observe how many people are engaged with their smartphone.  I guarantee you, you will see a large percentage of shoppers on their phones.  Texting, searching, calling, scanning emails, or visiting Facebook, Twitter, LinkedIn, Pinterest, or a blog.  It’s the movements of mobile marketing.  As a recent Nielsen report on social media found, mobile is the exploding growth driver for both the internet and social media: http://blog.nielsen.com/nielsenwire/social/2012/ We often miss the prolific and Continue ReadingMicro Moments of Life: Mobile Marketing

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