Three Common Marketing Mistakes Businesses Make

I’ve been doing marketing long enough to see common marketing mistakes and their patterns. Or, the common steps businesses make or don’t make which gets them into marketing and sales quick sand. Marketing needs consistent attention to function well. Like a well-oiled machine or a honed athlete, to be at your strongest level you need practice and consistency. Marketing, like a muscle, need exercise to function at optimum levels. Below are the most common marketing mistakes businesses make. These represent common patterns I’ve seen over the years: Marketing Mistakes Number One: Little or No Marketing Budget This is a big Continue ReadingThree Common Marketing Mistakes Businesses Make

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Marketing Strategy Questions

Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It’s never to return. And thus I ask: “How’d it go for your business?” Did your 2016 marketing strategy start off strong? Or, did it even start? Atkins Marketing Solution’s Q1 started strong. My objective was to grow longer-term marketing consulting sales and expand more aggressively into niche markets such as PPC advertising. In fact, my new AdWords clients must commit to a minimum six month contract. It used to be at least three months but I’ve learned that more data plus time helps ensure Continue ReadingMarketing Strategy Questions

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How Websites Showcase Competitive Advantage

The fundamental basis to both good marketing and a successful business is competitive advantage. Your product must be different to be better. Your product must step outside of the commodity category and into the custom solution. The legendary marketing guru and professor, Dr. Phillip Kotler, says that “competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” * Because in all industries there are competitors, there will also be websites that showcase and define those competitors. Your competitors will have websites. Some will be better than others, and some will Continue ReadingHow Websites Showcase Competitive Advantage

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Why Quality, Speed, & Price Matters

Quality, speed, and price are all factors you have to consider when selecting a marketing consultant, or any service provider.  If you want speed only, quality will suffer because there may not be enough time to produce the best copy or best advice.  If you’re shopping for the lowest price, a consultant with fewer clients and qualifications is often what your business must settle for. The best consultants often have a waiting list of clients.  I do.  As my consulting reputation grows, my new clients (if I have time to take them on), may have to wait.  I can’t “stop Continue ReadingWhy Quality, Speed, & Price Matters

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Why The Marketing Orientation Rocks

The Marketing concept, or marketing orientation, focuses on “the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.”*  Furthermore, the market orientation is “a philosophy that assumes sales does not depend on an aggressive sales force, but rather on a customer’s decision to purchase product.  It is synonymous with the marketing concept.” The preceding two definitions zero in on one critical point: the most effective marketing is customer-driven marketing.  The two preceding orientations we examined were product and sales driven.  However, the marketing orientation has one Continue ReadingWhy The Marketing Orientation Rocks

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