How Websites Showcase Competitive Advantage

The fundamental basis to both good marketing and a successful business is competitive advantage. Your product must be different to be better. Your product must step outside of the commodity category and into the custom solution. The legendary marketing guru and professor, Dr. Phillip Kotler, says that “competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” * Because in all industries there are competitors, there will also be websites that showcase and define those competitors. Your competitors will have websites. Some will be better than others, and some will Continue ReadingHow Websites Showcase Competitive Advantage

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Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane

Innovation drives the best business models. Innovation drives the best marketing. If you can innovate you naturally differentiate. If you differentiate you create your own unique, niche markets. Customers chase you so you don’t have to chase them. Facebook, Apple, Google, and Tesla are all on this bandwagon. Yet, the word bandwagon does not do this justice. Perhaps paradigm shift or wave is better. It’s a game changer they’ve created. Facebook has a big and bold mission, as they called it: to connect the world with a solar powered airplane. Yes, you heard me right. Facebook is building a solar Continue ReadingInnovation Rocks: Facebook Builds A Solar Powered Internet Airplane

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The Revived TV Remote Product

How do you make a common product unique?  How do you turn generic into gigantic?  It’s a question marketers and companies often face, especially if your product is in the commodity or mature phase of the product life cycle.  Remember the four phases of the product life cycle: introduction, growth, maturity, and decline?  Products, like humans, go through phases in their lives.  Each phase is defined by specific characteristics. While staying in a hotel, I recently noticed a mature product turned young, or revived.  It’s the TV remote.  Yes, the TV remote, of all things!  We all use them and Continue ReadingThe Revived TV Remote Product

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