The Revived TV Remote Product

How do you make a common product unique?  How do you turn generic into gigantic?  It’s a question marketers and companies often face, especially if your product is in the commodity or mature phase of the product life cycle.  Remember the four phases of the product life cycle: introduction, growth, maturity, and decline?  Products, like humans, go through phases in their lives.  Each phase is defined by specific characteristics. While staying in a hotel, I recently noticed a mature product turned young, or revived.  It’s the TV remote.  Yes, the TV remote, of all things!  We all use them and Continue ReadingThe Revived TV Remote Product

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Why I Use Kingston Memory

PC, phone, and camera memory is like human memory–you can’t live without it.  In life there are some things we wish to forget and some things we have to remember.  With digital memory, it always has to work and always has to remember.  There’s no room for error.  That’s why I use Kingston as my digital workhorse.  From PC to tablet to smartphone to DSLR, Kingston is in most of my digital devices.  DIMMS, SIMMS, USBs, and flash memory.  It’s a common brand for my common uses.  And yes, I sometimes purchase memory from other companies, yet the bulk of Continue ReadingWhy I Use Kingston Memory

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