Slick Marketing: Lessons & Thoughts on the BP Oil Spill

Is there a marketing context in which we can place the BP oil spill in a tool chest of analysis, learning, crisis management, and public relations? Continue ReadingSlick Marketing: Lessons & Thoughts on the BP Oil Spill

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Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts

From a public relations and marketing standpoint, recent polls don’t match media sentiment and analysis. And, media messaging does not reflect the bill’s language, which is almost an exact copy of existing federal immigration law… Continue ReadingArizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts

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A Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota

From the tabloids to the highways, we are hearing much from the marketing engineers of both spin and speed. Tiger and Toyota are household names, yet now the story is different. Continue ReadingA Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota

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