I love YouTube. It’s a powerful spoke in the social media wheel. However, just creating a channel and posting a few videos is not enough. You have to cut through the clutter and large number of other videos. In short, it’s easier said than done to get viewed. Rubber Republic published some interesting YouTube view stats a few years back. It’s a bit outdated, but from a percentage basis, I bet the current view numbers are consistent. I quote directly from the report below: “As of April 2008, YouTube was hosting about 83.4 million videos. And in January 2009, YouTube Continue ReadingWhat’s A Popular YouTube Video?
Blogging Benefits One year ago I started blogging on my website. It’s one of the best decisions I’ve made to expand my consulting, grow my brand, enhance my teaching, and increase my website traffic by over 1000%. In fact, both Seth Godin and Tom Peters often say blogging was the best decision of their careers. And that’s after both these business gurus long reached celebrity and thought leader status. So what have I learned over the past year about blogging? Below are some tips: To improve organic SEO, integrate your blog as a page in your website. Don’t create a separate, stand-alone Continue ReadingHow a Blog Benefits Your Small Business
Don’t “network” just to “network.” The word, Work, is in the word, thus make sure it works for you. Take a listen to the wisdom of Seth’s words: Your thoughts are welcome. By Stuart Atkins
Social media is changing how marketing does brands, strategy, and advertising. Social media used to have lots of free organic reach, however no more. To get reach you have to pay to play, unfortunately. This video on social media speaks for itself: By Stuart Atkins
How Can Social Media Help? This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is worth far more than money. Time has no price and can’t be bought. Once it is gone, it is gone forever. Time is gold. The benefits below, from a marketing standpoint and my own personal experience, are the main reasons to get involved in social marketing: Free external Continue ReadingHow Can Social Media Help My Small Business?