Social Media Status Report Michael Stelzner and the SocialMedia Examiner have an informative report the current social media status. They surveyed almost over 3700 social media marketers. They found answers regarding ROI, best practices, and social media time management. Managing social time is one of the biggest challenges with social media. Social media often changes. Social media seems to come in flavors of the month because it changes so quickly. It’s almost a “fad” type of status and personality. It’s hard to keep up with and can be overwhelming for many companies. It takes time and resources to manage and post Continue ReadingSocial Media Status Report
We often hear the question, “How do you measure ROI with social media?” It’s a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about “ROC,” or Return on Conversation as a measurement tool? Yes, it’s a subjective measurement because your attempting to measure the “buzz” or the “bull” related to your social media campaigns and efforts. Social media as a tool to talk to your customer-or better yet to listen to your customer-may be the most valuable benchmark for this new and evolving medium called social media. Is social media a fad? No. Continue ReadingROC Verses ROI with Social Media
Never underestimate Twitter. With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging. Tweets may be short but they are also sweet. I love Twitter because if forces you to condense your thoughts. If you do Twitter right, less truly becomes more. Here are some quick tips: Keep your messaging focused and guard from Tweets that detract from your keywords, branding, and messaging. Use consolidator tools like TweetDeck to create the “shotgun effect.” If setup correctly, one good Tweet also hits FaceBook, LinkedIn, and other social media sites—all at once! Reply and connect. There Continue ReadingMicro Blog Magic: Keep Your Tweets Focused
Michael Dell and Social Media Social media works for small businesses. Michael Dell started Dell Computers in his dorm room. You may be sitting in your garage wondering how the world will know your story and your product or service. Social media is one of the many “tool kits” that can arm your marketing arsenal. Take a view/listen as Michael talks: http://www.youtube.com/watch?v=o8-RqJLQDb8&feature=channel Now, act… By Stuart Atkins
In spite of what you hear, social media is not a fit for every business… Continue ReadingIs Social Media a Fit for Your Business?