Blogging Is The Best Free Marketing Tool: Tom Peters and Seth Godin

To put it simply: starting a blog was one of the best marketing steps I have ever taken.  It forces me to think and create.  In short, every time I write I am “micro publishing” my thoughts.  I love what both Seth Godin and Tom Peters have to say regarding blogging: Blogging is not for everyone.  It takes weekly and often daily discipline.  You have to have something to say and then develop the style and courage to say it.  Remember, be yourself and don’t be afraid to write.  If you want to become a better writer I have one Continue ReadingBlogging Is The Best Free Marketing Tool: Tom Peters and Seth Godin

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Social Media Takes Time and Needs a Balanced Plan

Below is a pointed and practical article on social media.  As I develop my social media strategy with Facebook, LinkedIn, Twitter, YouTube, and my blog, I weekly see the need for patience and a balanced plan as I learn and apply my social media strategy for myself and my clients.  Take a look and let me know your thoughts: http://mashable.com/2010/06/25/evaluate-social-media-plan/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29 Your thoughts? By Stuart Atkins

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Do You Have a Social Media Strategy?

I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook.  They say, ‘I’ll put an intern on that.’  But you have to know whether or not it’s a natural extension of your brand,” says Swire.  “Do you have a business plan around your social-media strategy?  Are you using Twitter as a customer-service tool?  You can’t do it all, and you have to do it right, and you have to allocate people and resources to it.” (Quoted from the Indicator magazine, Spring/Summer 2010, California State University, Fullerton, Mihaylo Continue ReadingDo You Have a Social Media Strategy?

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