Social media—is it a fad that’s fleeting or a fact that’s here to stay? I can see why some doubt its value. With Twitter, for example, how can sending a micro text message limited to 140 characters extend your brand? And why would anyone want to know what I am doing every minute of every day? I believe there is marketing gold behind the social glitter. The first social media site was SixDegrees.com, and it started in 1997. Since MySpace and LinkedIn arrived on the scene in 2003, various evolutions of the social media medium have surfaced for both personal Continue ReadingSocial Media: Short-term fad or Long-term Fact?