Story Marketing and Being Different

Story marketing works. All businesses need to see how they are different rather than better. Better may last for a month, but different lasts a lifetime. Better is boring; different equals dimes, as in sales and revenue… Continue ReadingStory Marketing and Being Different

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“Marketing” the Royal Wedding

Royal Wedding Marketing Many of us watched the Royal Wedding today.  I have to admit I was impressed by both the simplicity and depth of the event.  In a sense, it had its own viral marketing attraction.  It grew as the event came closer to reality.  In a world where we have seen so much tragedy, conflict, and suffering lately, this 2 hour ceremony gave us a fresh moment of pause. And, from the standpoint of marketing, this Royal Wedding marketed itself.  Why?  Because it had what any great marketing message has: a story to tell. It’s the Cinderella meets Continue Reading“Marketing” the Royal Wedding

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