Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we’re looking for? Continue ReadingFollow The Digital Brick Road: How & Who To Follow
Constant Contact has been my e-mail marketing service provider for the past four years. It’s one of the best marketing decisions I made when I started my small business marketing consulting company in 2008… Continue Reading10 Reasons Why I Use Constant Contact
I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground
When used appropriately, email marketing can be a highly effective form of communication. To be effective, email marketing should be an extension of your company and contain valuable information. Your business must take key steps in email marketing to be successful… Continue ReadingHow to Successfully Use Email Marketing
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many Internet service providers will put these e-mails in the SPAM category. Effective e-mail marketing uses an e-mail service provider that is dedicated to distributing mass e-mails in an efficient and legal manner. Much like Internet service providers, e-mail service providers do one thing: e-mail marketing. These e-mails Continue ReadingWhat do you mean, E-mail Marketing?