Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we’re looking for? Continue ReadingFollow The Digital Brick Road: How & Who To Follow
Constant Contact has been my e-mail marketing service provider for the past four years. It’s one of the best marketing decisions I made when I started my small business marketing consulting company in 2008… Continue Reading10 Reasons Why I Use Constant Contact
I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground
When used appropriately, email marketing can be a highly effective form of communication. To be effective, email marketing should be an extension of your company and contain valuable information. Your business must take key steps in email marketing to be successful… Continue ReadingHow to Successfully Use Email Marketing
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. Continue ReadingWhat do you mean, E-mail Marketing?