Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you’re seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some quick tips when creating your subject lines: Don’t use words such as “free,” “promotion,” or “offer” in your subject line. Make it 40 characters or less. Be direct with a call to action. Get to the point quickly. Eliminate any surplus or unnecessary words. Make sure Continue ReadingE-mail Marketing: Subject Lines Count
In spite of what you hear, social media is not a fit for every business… Continue ReadingIs Social Media a Fit for Your Business?
There are several choices available to the small business owner for Web site design, development, and maintenance. If you choose the do-it-yourself approach, be prepared for a significant learning curve. I thought at first I could get some free templates and just build the site myself. Well, it was not so fast and not so easy! I consider myself pretty tech savvy, but I quickly learned that hiring a pro is the way to go. In my mind, time is much more valuable than money. The amount of time and hassle ones spends in digging through the Web design digital Continue ReadingWho Should Design & Build Your Website?
No other marketing communication channel keeps pace with e-mail marketing. It is cost-effective, has a built-in and compelling ROI, and is a vehicle widely used in both business and consumer segments… Continue ReadingChange Your Subject Line Oil: The Case for E-mail Marketing
Constant Contact recognizes Atkins Marketing Solutions for commitment to best practices in email marketing Orange, CA — Atkins Marketing Solutions, today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations. Atkins Marketing Solutions was selected for meeting Constant Contact’s best-practice standards for the use of Email Marketing throughout 2009. “The full range of email marketing tools provided by Constant Contact has been essential in strengthening my company brand and messaging, stated Stuart Atkins, consultant, author, speaker, professor, and owner of Atkins Continue ReadingAtkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award