I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground
When used appropriately, email marketing can be a highly effective form of communication. To be effective, email marketing should be an extension of your company and contain valuable information. Your business must take key steps in email marketing to be successful… Continue ReadingHow to Successfully Use Email Marketing
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many Internet service providers will put these e-mails in the SPAM category. Effective e-mail marketing uses an e-mail service provider that is dedicated to distributing mass e-mails in an efficient and legal manner. Much like Internet service providers, e-mail service providers do one thing: e-mail marketing. These e-mails Continue ReadingWhat do you mean, E-mail Marketing?
Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you’re seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some quick tips when creating your subject lines: Don’t use words such as “free,” “promotion,” or “offer” in your subject line. Make it 40 characters or less. Be direct with a call to action. Get to the point quickly. Eliminate any surplus or unnecessary words. Make sure Continue ReadingE-mail Marketing: Subject Lines Count
No other marketing communication channel keeps pace with e-mail marketing. It is cost-effective, has a built-in and compelling ROI, and is a vehicle widely used in both business and consumer segments… Continue ReadingChange Your Subject Line Oil: The Case for E-mail Marketing