Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we’re looking for? Continue ReadingFollow The Digital Brick Road: How & Who To Follow
Constant Contact has been my e-mail marketing service provider for the past four years. It’s one of the best marketing decisions I made when I started my small business marketing consulting company in 2008… Continue Reading10 Reasons Why I Use Constant Contact
I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means just that, integrated. So, combine: email marketing, FB, Twitter, LI, plus a blog integrated with a website so they all work together. And, if you add some SEO and relevant paid search campaigns, then you are really balanced and better off. Your thoughts?
FOR IMMEDIATE RELEASE Atkins Marketing Solutions Named One of Constant Contact’s 2010 All Stars Company’s use of Constant Contact products and services helped increase its overall marketing performance and deepen its engagement with customers Orange, California — March, 25, 2011 – Atkins Marketing Solutions, a small business marketing consulting firm, has received the 2010 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide. Atkins Marketing Solutions is one of Constant Contact’s 2010 top performers and most prolific user of its tools, whether within Constant Contact’s email marketing, event Continue ReadingAtkins Marketing Solutions Named One of Constant Contact’s All Stars