What do you mean, E-mail Marketing?

When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many Internet service providers will put these e-mails in the SPAM category. Effective e-mail marketing uses an e-mail service provider that is dedicated to distributing mass e-mails in an efficient and legal manner. Much like Internet service providers, e-mail service providers do one thing: e-mail marketing. These e-mails Continue ReadingWhat do you mean, E-mail Marketing?