If you’re not tweeting every day you’re making a big social marketing mistake… Continue ReadingThe Truth About Twitter
Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we’re looking for? Continue ReadingFollow The Digital Brick Road: How & Who To Follow
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It’s Facebook versus Google. Or, you could use both Facebook and Continue ReadingWho Wins The Online Advertising Battle: Facebook Or Google?
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using Continue ReadingEmail and Paid Search Beats Facebook
We often hear the question, “How do you measure ROI with social media?” It’s a valid question, or is it? Any good digital marketing strategy requires application of ROI. What Continue ReadingROC Verses ROI with Social Media