If you’re not tweeting every day you’re making a big social marketing mistake… Continue ReadingThe Truth About Twitter
Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we’re looking for? Continue ReadingFollow The Digital Brick Road: How & Who To Follow
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It’s Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below shows us an interesting overview of the battle plan in the world of online advertising. Google has lead the way in online advertising with Adwords. Few do it better than Google when it comes to text, banner, phone, and video online advertising. If fact, over 70% of Google revenue comes from online advertising. If Continue ReadingWho Wins The Online Advertising Battle: Facebook Or Google?
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means just that, integrated. So, combine: email marketing, FB, Twitter, LI, plus a blog integrated with a website so they all work together. And, if you add some SEO and relevant paid search campaigns, then you are really balanced and better off. Your thoughts?
We often hear the question, “How do you measure ROI with social media?” It’s a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about “ROC,” or Return on Conversation as a measurement tool? Yes, it’s a subjective measurement because your attempting to measure the “buzz” or the “bull” related to your social media campaigns and efforts. Social media as a tool to talk to your customer-or better yet to listen to your customer-may be the most valuable benchmark for this new and evolving medium called social media. Is social media a fad? No. Continue ReadingROC Verses ROI with Social Media