Marketing Strategy: Wealth Over Debt

“We’re doing all the wrong things. We’re adding to the problem, not subtracting. We are not allowing the debt to be worked down and liquidated. We’re not asking people to save more and consume less, which is what we really need to do…” Continue ReadingMarketing Strategy: Wealth Over Debt

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The Dangers Of Too Much Government Debt

Too much government debt means too much spending.  The dangers of too much government debt are becoming more ominous.  Or, better said, state and federal governments can’t continue to spend money they don’t have, expecting the tax payers to make up the difference.  In your own personal budget, you can’t spend more money than you have and expect to reduce or eliminate debt.  Your financial marketing strategy and decisions matter, too.  Watch your business and personal debt.  Reduce and eliminate it.  And, if at all possible, grow your small business based on revenue, not borrowing.  And, monitor the U.S. government’s Continue ReadingThe Dangers Of Too Much Government Debt

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Patricia Raskin Interviews Stuart Atkins On Marketing

Join nationally recognized multi-media radio talk show host and award winning producer Patricia Raskin as she interviews Stuart Atkins, author of Small Business Marketing: A Guide for Survival, Growth, and Success… Continue ReadingPatricia Raskin Interviews Stuart Atkins On Marketing

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Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing

Dr. Phillip Kotler knows marketing.  He is “metaguru” in my opinion.  He has forgotten more about marketing than most experts will ever know.  Marketing gurus come and go but the masters never leave.  Kotler is one of them.  Dr. Kotler is no flash in the marketing pan. So, below are the second five of the Ten Deadly Sins of Marketing, by Dr. Phillip Kotler: “The company’s marketing plans and planning process are deficient. The company’s product and service policies need tightening. The company’s brand-building and communications skills are weak. The company is not well organized to carry on effective and Continue ReadingPhillip Kotler: The Second Five of The Ten Deadly Sins of Marketing

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