Sell Electrons Not Atoms

“Sell electrons, not atoms.” Bill Myers You’re reading electrons.  Electrons brought you to this site.  Electrons matter and they go beyond matter.  The benefits of selling electrons versus atoms are significant. I love the preceding quotation by author Bill Myers.  It could not be said better.  If you’re in the business of selling atoms you face limits–physical products in other words.  They will always be with us because tangible is necessary when it comes to everyday life.  Functionality and fashion merge on the field of necessity.  However, when we speak of atoms, or information, or content, or ideas, or innovation, Continue ReadingSell Electrons Not Atoms

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Sandy Hook and Non-Profit Marketing

As a nation our hearts are sad.  As a dad of three kids my heart is sad.  Many are facing a loss for words in the Sandy Hook Elementary shooting.  As we wait with patience in the midst of grief, news reports, and solutions my thoughts recently went to a subcategory of small business marketing: non-profits.  For in a tragedy such as this, we often jump to government as the solution and fix.  “Make it right,” we both feel and think.  “Fix it now before it happens again!” is the cry.  Granted, local, state, and federal government help is one Continue ReadingSandy Hook and Non-Profit Marketing

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Story Marketing and Being Different

Story marketing works. All businesses need to see how they are different rather than better. Better may last for a month, but different lasts a lifetime. Better is boring; different equals dimes, as in sales and revenue… Continue ReadingStory Marketing and Being Different

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