No Mobile Means No Marketing

The mobile frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you’re losing revenue. Without using mobile-friendly business marketing, you’re giving away sales to competitors that do. Here’s why: Smartphones now outnumber humans. Some countries now have more smartphone than desktop traffic. 91% of adults have their phone within reach 24/7. 75% of adults use their mobile device for shopping. 52% of adults use a smartphone while in store to help with a purchase decision. By 2015, 81% of US cell users will have smartphones. 271 Million adults in the US own Continue ReadingNo Mobile Means No Marketing

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Micro Moments of Life: Mobile Marketing

Next time you’re in public observe the mobile moments.  Or, as Google calls them, the “Micro Moments of life.”  For example, just visit your local shopping mall and observe how many people are engaged with their smartphone.  I guarantee you, you will see a large percentage of shoppers on their phones.  Texting, searching, calling, scanning emails, or visiting Facebook, Twitter, LinkedIn, Pinterest, or a blog.  It’s the movements of mobile marketing.  As a recent Nielsen report on social media found, mobile is the exploding growth driver for both the internet and social media: http://blog.nielsen.com/nielsenwire/social/2012/ We often miss the prolific and Continue ReadingMicro Moments of Life: Mobile Marketing

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How To Make Sure ET Phones Your Home Page

Your customer is visiting and trying to read your homepage. His name is ET and he’s phoning Home. Home Page, that is. Except now ET has a smartphone. Without the right website design, ET can’t easily read or navigate your Home Page. Help ET. He needs a Home. He needs your products. Chances are you’re reading this post on a smartphone or iPad, but are you doing smart marketing? Smart small business marketing in 2013 means taking full advantage of smartphone and tablet search growth. Over fifty percent of all internet searches are now done on smartphones or tablets. Taking Continue ReadingHow To Make Sure ET Phones Your Home Page

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