What Is Search?

What is search?  We do it all the time yet how often do we think about the behind the scenes process.  The process is complex, yet simple.  There’s allot we don’t see that goes on behind the scenes of search engines.  Let me attempt to describe the process in simple terms. Search is the conversation going on inside the head of a person looking online for a product.  Keywords and phrases are the language that communicates to the search engine where they want to go.  The blinking cursor in the search box is waiting for words.  “Tell me what you Continue ReadingWhat Is Search?

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How To Make Sure ET Phones Your Home Page

Your customer is visiting and trying to read your homepage. His name is ET and he’s phoning Home. Home Page, that is. Except now ET has a smartphone. Without the right website design, ET can’t easily read or navigate your Home Page. Help ET. He needs a Home. He needs your products. Chances are you’re reading this post on a smartphone or iPad, but are you doing smart marketing? Smart small business marketing in 2013 means taking full advantage of smartphone and tablet search growth. Over fifty percent of all internet searches are now done on smartphones or tablets. Taking Continue ReadingHow To Make Sure ET Phones Your Home Page

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Email Marketing, Social Media, & Mobile On Equal Ground

I often hear “marketing experts” discount the value of E-mail marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong… Continue ReadingEmail Marketing, Social Media, & Mobile On Equal Ground

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How Keywords Increase Targeted Website Traffic

Keywords unlock website doors.  Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website. “What’s a keyword,” you might ask?  Keywords are specific phrases and words that individuals type to find your website.  An internet search is a conversation going on inside the head of a person. Google keeps track of all these searches, organizes them, and then matches word and phrase trends to your website.  You might guess or think you know the best search phrases.  You don’t.  However, Google knows by keeping track and then indexing search content Continue ReadingHow Keywords Increase Targeted Website Traffic

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Thoughts On Google’s Mission Statement

Google lives and breathes the organization of information. It’s the essence of search. Every conversation going on in every head is a mind touch point for Google. What you want and what you think becomes part of each Google search. Continue ReadingThoughts On Google’s Mission Statement

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