Micro Moments of Life: Mobile Marketing

Next time you’re in public observe the mobile moments.  Or, as Google calls them, the “Micro Moments of life.”  For example, just visit your local shopping mall and observe how many people are engaged with their smartphone.  I guarantee you, you will see a large percentage of shoppers on their phones.  Texting, searching, calling, scanning emails, or visiting Facebook, Twitter, LinkedIn, Pinterest, or a blog.  It’s the movements of mobile marketing.  As a recent Nielsen report on social media found, mobile is the exploding growth driver for both the internet and social media: http://blog.nielsen.com/nielsenwire/social/2012/ We often miss the prolific and Continue ReadingMicro Moments of Life: Mobile Marketing

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The Marketing Mix: Questions and Action Items

Stop.  Ask yourself some questions.  Do any of the following questions apply to your small business and its marketing mix? 1. Do you need to modify your mix? 2. Is your product best sold directly or through distribution? 3. Brainstorm on all the promotion events that are a fit for your product. List as many as you can. 4. What method will you use to determine your promotion budget? 5. Why do you charge the prices you do for your products? 6. How do your prices fit with the product life cycles stages? 7. When should you raise or lower Continue ReadingThe Marketing Mix: Questions and Action Items

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Patricia Raskin Interviews Stuart Atkins On Marketing

Join nationally recognized multi-media radio talk show host and award winning producer Patricia Raskin as she interviews Stuart Atkins, author of Small Business Marketing: A Guide for Survival, Growth, and Success… Continue ReadingPatricia Raskin Interviews Stuart Atkins On Marketing

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