Target Markets & Personas Increase Sales

By decreasing the distance and eliminating the confusion between your product and the matching persona, you significantly increase the odds for a sale. Continue ReadingTarget Markets & Personas Increase Sales

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Content With Context Is King

Below is the best video interview on social media, branding, and overall marketing strategy I’ve seen all year.  In fact, it may be the best I’ve ever seen. Deanna Brown, CEO, Federated Media Publishing, and Brian Solis discuss some of the central issues that define the struggles all marketers and business face related to the democratized web.  By democratized, I mean the prolific, ubiquitous, and omnipresent web that spans everywhere.  Everyone has a say.  However, not everyone is listening or engaging.  To truly engage your customer marketing must be based on a strategy that places the brand message within the Continue ReadingContent With Context Is King

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