Social Media Takes Time and Needs a Balanced Plan

Below is a pointed and practical article on social media.  As I develop my social media strategy with Facebook, LinkedIn, Twitter, YouTube, and my blog, I weekly see the need for patience and a balanced plan as I learn and apply my social media strategy for myself and my clients.  Take a look and let me know your thoughts: http://mashable.com/2010/06/25/evaluate-social-media-plan/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29 Your thoughts? By Stuart Atkins

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Do You Have a Social Media Strategy?

I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook.  They say, ‘I’ll put an intern on that.’  But you have to know whether or not it’s a natural extension of your brand,” says Swire.  “Do you have a business plan around your social-media strategy?  Are you using Twitter as a customer-service tool?  You can’t do it all, and you have to do it right, and you have to allocate people and resources to it.” (Quoted from the Indicator magazine, Spring/Summer 2010, California State University, Fullerton, Mihaylo Continue ReadingDo You Have a Social Media Strategy?

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