ROC Verses ROI with Social Media

We often hear the question, “How do you measure ROI with social media?”  It’s a valid question, or is it? Any good digital marketing strategy requires application of ROI. What about “ROC,” or Return on Conversation as a measurement tool?  Yes, it’s a subjective measurement because your attempting to measure the “buzz” or the “bull” related to your social media campaigns and efforts.  Social media as a tool to talk to your customer-or better yet to listen to your customer-may be the most valuable benchmark for this new and evolving medium called social media. Is social media a fad?  No.  Continue ReadingROC Verses ROI with Social Media

Share

Micro Blog Magic: Keep Your Tweets Focused

Never underestimate Twitter.  With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging.  Tweets may be short but they are also sweet.  I love Twitter because if forces you to condense your thoughts.  If you do Twitter right, less truly becomes more.  Here are some quick tips: Keep your messaging focused and guard from Tweets that detract from your keywords, branding, and messaging. Use consolidator tools like TweetDeck to create the “shotgun effect.”  If setup correctly, one good Tweet also hits FaceBook, LinkedIn, and other social media sites—all at once! Reply and connect.  There Continue ReadingMicro Blog Magic: Keep Your Tweets Focused

Share